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IoT · sales automation

Custom automation platform development for an IoT company

Sensegrow needed to eliminate manual prospecting and own their outbound pipeline outright, instead of renting yet another SaaS subscription.

Feb 2026 to Mar 2026
$10,000 to $49,999
Menlo Park, California
Custom software development, AI development, generative AI

The challenge

Sensegrow builds IoT sensors and predictive maintenance software for asset-intensive industries, serving Fortune 500 customers worldwide. Their sales team was losing hours every week to manual prospecting, searching for leads by hand, enriching contact data one record at a time, and sending outreach with no system tracking what had gone out or what came back.

They needed to automate lead discovery and enrichment against their Ideal Customer Profile, run outreach sequences without manual intervention, and see it all in one dashboard. Critically, they wanted to own the system outright rather than add another third-party subscription to the stack.

“We were very satisfied with the engagement across the board.”

Atindra Chandel, CEO, Sensegrow Inc

The approach

Backend
Lead discovery and enrichment pipeline
Integrated the Apollo.io API to automate lead discovery against configurable ICP criteria (industry, company size, job title, geography), with scoring, deduplication, and verified contact enrichment.
Outreach engine
Fully automated sequencing
Built a multi-step sequence engine with personalization tokens, follow-up scheduling, and state tracking, running without manual input from the Sensegrow team.
Frontend
Real-time pipeline dashboard
A clean, responsive dashboard showing pipeline health and ICP scoring, with full campaign controls to start, pause, resume, and track outreach.
Deployment
Cloud infrastructure and handover
Deployed to a monitored cloud environment with CI/CD, full QA across all layers, and documented handover to the Sensegrow team.
5.0
★★★★★
Overall Clutch rating
Quality5.0
Schedule5.0
Cost4.5
Would refer5.0
The outcome

What changed for Sensegrow

0 hrs
manual prospecting left on the team
Higher volume
prospect pool at consistent ICP match quality
1 platform
owned outright, no added SaaS subscription

Sales reps were freed from administrative prospecting tasks to focus on high-value closing work. The fragmented mix of manual process and disconnected tools was replaced by one system the Sensegrow team owns outright.

“What impressed us most was their ability to deliver a fully production-ready, end-to-end system in a very short timeframe without any compromise on quality. Beyond the technical depth, what set them apart was their proactive communication style.”

★★★★★
Atindra Chandel
CEO, Sensegrow Inc

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